Coaching is a professional relationship that facilitates performance, learning and development of people. The success to coaching and achieving results is primarily due to the supportive relationship between the coach and the client that takes place within a space of trust, safety, and challenge. It is about bringing a person’s awareness to their own potential of improving their effectiveness and achieving results. It focuses on measurable steps of success. Coaching facilitates people to clarify what they want out of life and to set goals to achieve their objectives, while effectively preparing them to meet upcoming challenges.
Coaching is not advising, telling or influencing; and though it might be therapeutic in its effect, it is not therapy or counseling. It is based on the premise that each person has the ability to resource themselves to achieve their goals and desires. The role of the coach is to facilitate the client in gaining clarity, setting goals, and taking action. This applies in all areas of life, whether it is personal, business or executive coaching.
People come to coaching for many different reasons but in all cases there is a dissonance between their current personal life and work situation with where they desire or dream to be. This may be the result of a major disappointment in life or a critically disturbing change in their life situation; socially or economically. It may be due to new responsibilities or changes in work situations. Coaching recognizes what may be a minor inconvenience for one person, may be a serious disruption for another. People also come to coaching because they want a more satisfying life that has many good experiences in a job that they enjoy; one that gives them opportunities to use their talents to make money and that is consistent with their values.
There are different types of coaching, but the skills that involved are the same, only applied in different areas. There is often considerable overlap. For example, a life coach cannot look at a client’s life without looking at his/her job that that lies in the category of business coaching.
Life Coaching deals with a client’s life in all its dimensions – personal and professional life, health and relationships. The client will present an immediate issue but this will broaden out to touch on many other aspects of their lives, such as exercise, diet, relationships with partner or children, work satisfaction, career and finical matters.
Business Coaches, coach people in their work and professional issues. They frequently work with managers within an organization or a company, or with entrepreneurs. They also work with teams. Their work with a manager may include their relationships with members of their team or a review of their vision and values along with the organization’s mission or purpose. Teams are coached to improve their effectiveness. Business coaching is an effective way of embedding training or any type of consultancy in an organization and for working effectively through organizational changes.
Executive Coaching specializes in coaching people who have authority or power in an organization. It is an interactive process that is designed to help individuals to develop rapidly. It focuses on improving performance and relationships. It is a short-term, specific goal that is action orientated and personally tailored approach to learning in a given time frame. When an executive or manager with authority or power, shows better performance, it have a huge positive effect on a company. Executive coaching reduces the isolation that is often experienced by a top executive or manager.
Team coaching focuses on the performance of a whole team. It differs from coaching an individual by not only focusing on direction and goal achievement, but also on the relationships between the team members. The goal is to develop a team that is motivated and where the members hold each other accountable for the achievement while sharing the same goals. The ideal outcome of a team coaching intervention is that the team develops the capability of coaching itself.